Building bridges between Olympic cities and the Olympic Movement (2016)
ICC Head of Research, Dr Beatriz García, has been awarded one of only six Advanced Olympic Research Grants by the International Olympic Committee (IOC), for a research project titled ‘The value of global cultural policy-making: Building bridges between Olympic cities and the Olympic Movement through transnational cultural narratives’.
The project will document the implementation of the first IOC Cultural Action Plan during the Rio 2016 Olympic Games and its development in the lead up to Pyeong Chang 2018 and Tokyo 2020.
Dr García has been accredited by the IOC in her capacity as academic observer and international cultural expert with 17 years experience documenting the Olympic Games. She will contribute to testing and shaping the first dedicated Olympic cultural observers programme in Rio de Janeiro and will offer recommendations for its handover to Tokyo, host of the 2020 Games.
The research aims to answer the following questions:
- In which ways can a global IOC Cultural Action Plan contribute to the Olympic Games cultural narrative?
- In which ways does this Action Plan portray the International Olympic Committee’s contemporary cultural vision?
- What can the Olympic Games enable culturally that is not possible through other types of cultural policy interventions?
This will be achieved by meeting the following objectives:
- To assess the impact of the new IOC Cultural Action plan on the cultural narrative of the Rio 2016 Olympic Games
- To assess the capacity for the IOC Action Plan (as projected in Rio and promoted through IOC Culture & Heritage Foundation activities) to inform the cultural strategy and evolving narrative of the PyeongChang 2018 and Tokyo 2020 Olympic Games
- To assess the effect of a unifying Olympic cultural framework and Games-time cultural narrative on public perceptions of the IOC as a transnational cultural actor.