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Scotland’s London 2012 Cultural Programme

In September 2012, the ICC was commissioned to contribute to an impact evaluation of the London 2012 cultural activity in Scotland in collaboration with the University of the West of Scotland and Map Network Interactive/Middlesex University. The evaluation was funded by Creative Scotland.

The evaluation maps the range and reach of  Scotland’s London 2012 Cultural Programme  measuring its impact on public, cultural and wider sectors. A report was released by Creative Scotland in 2013 announcing the findings of the evaluation.

Throughout the year as part of the London 2012 cultural activity, Scotland hosted 50 projects and over 250 events took place across the length and breadth of the country. Stretching from the Shetland Islands to Selkirk, there have been spectacular and unique events in a celebration of the London 2012 Olympic and Paralympic Games. Almost a million people enjoyed these experiences, either live or on radio and television. The project has seen academics undertake a series of research activities, including one-to-one interviews with key stakeholders from public and third sector organisations; a mapping exercise of the partnerships formed within and outside of the cultural sector during London 2012; and a symposium, bringing together key members of projects, programmes and investors to discuss and reflect on the success of activities over the past year. Dr Beatriz Garcia, ICC Head of Research, was in charge of the assessment of media impact from a range of 2012 Case Studies, as well as an overview of key indicators, in collaboration with ICC Associate Tamsin Cox.

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