Shakespeare Lives evaluation programme

Shakespeare Lives is a pan British Council programme of international events and activities celebrating Shakespeare’s work on the 400th anniversary of his death in 2016.

As part of the evaluation of Shakespeare Lives, the ICC has been commissioned to produce three regional and country case studies that will assess the impact and reception of the programme in these areas — including the impact of programme activities in these countries on perceptions of the UK.

This work will be led by ICC Head of Research, Dr Beatriz García, who specialises in research on the development and longitudinal impact of cultural programmes and events. Dr. García will be supported on this strand of the evaluation programme by Dr Chiara Zuanni, ICC Research Fellow and specialist in the research of public perceptions and digital data, and ICC Research Assistant, Stephen Crone, who will support with data collection and analysis.

In terms of methodological approach, the evaluation will draw on and collate data sources already held by local stakeholders, with a view to producing an evaluation baseline. This data will then be supplemented by two primary research exercises: firstly, a content analysis of press articles explicitly referring to the Shakespeare Lives programme, which will help us to understand the reception of the events in each country; and secondly, the interviewing of key local stakeholders and opinion leaders in each country.

Findings will be presented in a final report to be published in January 2017.

Photo credits
Othello” by Mobtown Players is licensed under CC BY-NC 2.0

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