Impacts 18 will build directly on the methodological framework created by the Impacts 08 research programme — delivering on the original promise of a longitudinal analysis by producing a ‘ten-years-on’ impact assessment of the capital of culture year.
The core aim of the project is to assess how Liverpool has changed in the 10 years since it hosted the European Capital of Culture title in 2008.
Image impacts, for example, will be explored firstly by supplementing the analysis of local, national and international news media produced by Impacts 08, covering the years 1996- 2008, with a new analysis of news media published between 2009 and mid 2017. Findings from this exercise will be synthesised with supporting analyses of promotional material, online media and survey data, with a view to determining the overall effect of the capital of culture designation on the image of Liverpool nationally and internationally.
Impacts of the capital of culture year on the self-identity of the city and its people will be gauged using a combination of survey data and cognitive maps which, together, will help to identify changing emotional engagement with the city and the impact of new post-08 narratives regarding culture and creativity.
The way in which the capital of culture impacted on cultural governance and leadership in Liverpool will be explored through a documentary analysis of key cultural strategy documentation and over 40 interviews with key city stakeholders representing the worlds of culture, tourism, broader business development and politics.