Shakespeare Lives evaluation programme (2016-17)

Shakespeare Lives was a pan British Council programme of international events and activities celebrating Shakespeare’s work on the 400th anniversary of his death in 2016.

As part of the evaluation of Shakespeare Lives, the ICC was commissioned to produce three regional and country case studies that assessed the impact and reception of the programme in these areas — including the impact of programme activities in these countries on perceptions of the UK.

This work was led by ICC Head of Research, Dr Beatriz García, who specialises in research on the development and longitudinal impact of cultural programmes and events.

In terms of methodological approach, the evaluation drew on and collated data sources already held by local stakeholders, with a view to producing an evaluation baseline. This data was then supplemented by two primary research exercises: firstly, a content analysis of press articles explicitly referring to the Shakespeare Lives programme, which helped us to understand the reception of the events in each country; and secondly, the interviewing of key local stakeholders and opinion leaders in each country.

Findings were presented in a final report published in 2017, which will be supplemented by a follow-up project, this year, looking at the longer-term impacts of the programme.

Photo credits
Othello” by Mobtown Players is licensed under CC BY-NC 2.0

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